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BaliCEB
Gede Ardiana
Executive Board
Vice Chairman IIIBaliCEB Board of Management

Gede Ardiana

Vice Chairman III of BaliCEB | Director of Sales at Merusaka Nusa Dua | MICE Strategist

A veteran hospitality leader with over 30 years of distinguished experience across premier five-star luxury resorts in Nusa Dua. Currently Director of Sales at Merusaka Nusa Dua (since May 2022), having previously served as Assistant Director of Sales - MICE and Director of Events. He spent over two decades with Grand Hyatt Bali leading high-profile international banquets and convention services, while actively championing Bali at premier global travel trade shows.

Institution

BaliCEB

Board Category

Executive Board

Career History & Executive Leadership

Professional trajectory across hospitality and business events

Director of Sales

Mei 2022 – Present

Merusaka Nusa Dua, Bali

Memimpin strategi komersial, akuisisi akun korporat dan MICE bernilai tinggi, serta penetrasi pasar regional dan global.

  • •Merumuskan strategi penjualan adaptif untuk mencapai target pendapatan properti secara konsisten.
  • •Membina hubungan langsung dengan perencana acara korporat, BUMN, kementerian, dan asosiasi internasional.
  • •Memimpin audit kepuasan pelanggan pre-and post-convention untuk peningkatan mutu layanan berkelanjutan.

Assistant Director of Sales - MICE

Oktober 2016 – April 2022

Merusaka Nusa Dua, Bali

Mengembangkan pangsa pasar MICE, negosiasi margin kontrak bernilai besar, dan perluasan jaringan agen global.

Director of Events

Juli 2015 – September 2016

Merusaka Nusa Dua, Bali

Mengawasi administrasi operasional event, perencanaan 10-day forecast, dan inspeksi langsung delegasi VIP.

Sales Manager - MICE

September 2011 – Juli 2015

Grand Hyatt Bali

Menembus akun-akun strategis MICE internasional dan domestik, merancang strategi respon kompetitif.

Event Manager & Event Executive

Juni 2004 – September 2011

Grand Hyatt Bali

Assistant Restaurant & Banquet Manager / F&B Team Leader

1992 – 2004

Grand Hyatt Bali

Education & Credentials

Diploma Pariwisata & Perhotelan

1991 – 1992

Tourism School Bali

Executive Leadership Certification

2018

PT Hotel Indonesia Natour (Persero)

Smart Selling I & II Certifications

Hyatt International Training Academy

Board of Management

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