Visual Identity System
Brand Assets
A comprehensive portfolio of BaliCEB’s authorized visual identity materials, ensuring consistent and accurate brand representation.
Safeguarding Brand Integrity
The Brand Assets section provides a comprehensive portfolio of BaliCEB’s authorized visual identity materials, ensuring consistent and accurate brand representation across international communications. This collection includes official high-resolution logos, detailed brand usage guidelines, defined color palettes, typography standards, and a range of approved templates for presentations, proposals, and promotional content.
Developed to support foreign media and global event planners, these assets facilitate the correct application of BaliCEB’s branding in editorial coverage, marketing initiatives, bid submissions, and collaborative projects. By offering clear instructions and ready-to-use materials, this resource helps safeguard brand integrity and reinforces Bali’s positioning as a premier MICE destination worldwide.
Official Logos
Please use the appropriate version for your background.
Primary Logo (Color)
For use on white or light backgrounds.
Reversed Logo (White)
For use on dark or image-heavy backgrounds.
Color Palette
Ocean Blue (Primary)
HEX: #2563EB • CMYK: 80, 50, 0, 0
Midnight Navy
HEX: #1E3A8A • CMYK: 100, 85, 15, 5
Bali Sand (Accent)
HEX: #EAB308 • CMYK: 0, 25, 90, 0
Typography
Plus Jakarta Sans
Aa Bb Cc (Bold)
Headlines & Primary CTAs
Aa Bb Cc (Regular)
Body Text & Paragraphs
Corporate Templates
Ready-to-use materials for proposals and presentations.